Service Expansion Decision Matrix
Perforated page — tear out & copy
From ch19.md (lines 125-192).
Decision framework; guidance, not a form.
- Download the DOCX for an editable Microsoft Word version you can email, print, or archive.
- Review this guidance carefully. For contracts, have a solicitor review before signing.
- Review the source chapter in the book for full context: see the chapter reference in the page header.
Current licence(s)
Tick all that apply.
Home boarding: [see DOCX]
Day care: [see DOCX]
Kennels: [see DOCX]
Breeding: [see DOCX]
Pet sales: [see DOCX]
Other: [see DOCX]
Proposed addition
Home boarding: [see DOCX]
Day care: [see DOCX]
Kennels: [see DOCX]
Breeding: [see DOCX]
Pet sales: [see DOCX]
Other: [see DOCX]
Business case
Is there customer demand? Yes (current clients asking, local gap, no competition) / No (speculative, no specific demand).
Revenue impact (estimated annual): Significant (£10K+) / Moderate (£2K–£10K) / Minimal (<£2K).
Premises suitability: Premises can support the new activity / Premises need modification / Premises cannot support the new activity.
Staffing suitability: Existing staff can cover / Need to hire additional staff.
Schedule 4 compliance: Premises and operator can meet all new conditions / Some conditions will be difficult to meet / Cannot meet the new conditions.
Risks
Risk of enforcement if the variation is not granted: [see DOCX]
Risk of star rating drop if conditions are difficult: [see DOCX]
Risk of overstretching the operation: [see DOCX]
Risk to the existing licence if the new activity fails: [see DOCX]
Costs
Variation fee: £[X]: [see DOCX]
Premises modification: £[X]: [see DOCX]
Additional staff: £[X] per year: [see DOCX]
Additional insurance: £[X] per year: [see DOCX]
Additional equipment: £[X]: [see DOCX]
Decision
Apply for variation: [see DOCX]
Do not apply — wait until demand is clearer: [see DOCX]
Do not apply — premises cannot support: [see DOCX]
Review
Reviewed by / date: [see DOCX]
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