Advert Template (with AAL and ASA required elements)
From ch18.md (lines 172-227).
Template copy with placeholders; not data-entered.
- Download the DOCX for an editable Microsoft Word version you can email, print, or archive.
- Review this guidance carefully. For contracts, have a solicitor review before signing.
- Review the source chapter in the book for full context: see the chapter reference in the page header.
Header (the hook)
"Looking for [home boarding / day care / walking] for your [breed] in [area]? [Benefit statement]"
Body (the substance)
We are a licensed [activity] provider in [area], offering [services] for [types of dogs].
Our [licence rating] is the result of [evidence: e.g. "24 months of compliance with the AAL 2018 Regulations, no enforcement actions, qualified staff"].
Our [service] includes:
— [Benefit 1]
— [Benefit 2]
— [Benefit 3]
We hold:
— Public liability insurance (£5M)
— Care, custody and control cover (£25K per dog)
— [Other covers]
Testimonial (if any — must be genuine)
"We have been using [Business Name] for [N] years and [customer quote]." — [Customer Name, optional with consent]
Call to action
Book now: [phone / website / email]
Free consultation: [details]
Required disclosures
[Business Name] is licensed by [Council Name].
Licence number: [XXXXX]
[If sponsored: #ad or #sponsored]
Live page: /handbook/book-resources/advert-template-aal-asa
QR target: https://visamomo.example/handbook/book-resources/advert-template-aal-asa